Here is a snap shot of the top 10 promotions featured on PromoWatch in October 2011 based on unique page views.
| No. | Promotion | % of Views | Avg. Time on Page |
|---|---|---|---|
| 1. (1) |
Ocean Spray - Bounce your berry | 10.87% | 3m 14s |
| 2. (-) |
Crisp 'n Dry - Win cash for Christmas |
8.09% | 2m 2s |
| 3. (2) |
Kit-Kat - Win your perfect break |
7.21% | 1m 34s |
| 4. (-) |
Wrigleys Extra - Tooth Fairy |
7.73% | 1m 55s |
| 5. (6) |
Actimel - Win 500 back packs |
3.08% | 1m 22s |
| 6. (4) |
Becks - Free Music Downloads |
4.32% | 4m 19s |
| 7. (7) |
Discovery Food - Win family fun at home | 3.22% | 2m 3s |
| 8. (8) |
Sainsbury's - Summer Savings |
2.71% | 3m 6s |
| 9. (-) |
Doritos/Pepsi Max - Vegas or Iceland |
2.01% | 1m 31s |
| 10. (3) |
Mars - Bag a million movies |
1.83% | 3m 9s |
Comment
Bounce you Berry continues to bear fruit for Ocean Spray allbeit with half of the unique views from the previous month. We can't really fathom what's causing this cranberry clamour save for the fact that it is a Facebook based promotion, but you still have to enter a code from packs to win. Whatever it is, there's something viral going on which may counter what we thought from a social networking loyalty programme point of view. It all begs the question, when will Bounce Your Berry run out of juice?
Otherwise we have a mix of 3 new entries, 2 promotions which are repeating a previous concept, 2 non-movers of 5 which haven't moved much. Sainsbury's Summer Savings actually finished at the end of September. Some people obviously don't want summer to end...
Comments